Let’s look at the numbers. Thesis Theme made $1m in its first 12 months. How do I know? Well, being a long-term affiliate for Chris and Brian, my affiliate stats show the invoice number for the sales I refer. Since they start at 001 upwards, I know how many copies of Thesis Theme he’s sold at a particular point in time…
- Chris sold 10,008 copies of Thesis from 29th March 2008 to 29th March 2009 (i.e. 12 months to the day after Thesis Theme was launched.
- There are 2 prices – $87 for a personal license and $164 for the developer’s license. My affiliate stats show an approximate 50-50 split in sales between the two, so let’s presume this is the case across the board.
- Multiply average purchase by number of sales and BANG, Thesis Theme pulled in about $1.26m in the first 12 months.
- Since then, the number of copies sold each month has been on the rise. In April, 1287 licenses were sold, making Thesis Theme at least a $1.95m business (likely more if monthly sales continue to rise).
Of course there are affiliates and developers to pay, but let’s not beat about the bush here – this is a tidy profit for Chris and Brian.
